Hi! I’m Carol, the founder of Room 24.
Room 24 was created from my experience working in my family’s business as the pioneering lingerie retailer in Lebanon. I was a fashion buyer for several years and through that, discovered that I wanted to design an elegant brand for empowered women, with pieces that would make them feel beautiful and comfortable.
With Room 24, I really wanted to promote the concept “Made in Lebanon”. Lebanon has so much beauty and talent, and it has become synonymous with couture. It is a country that is bursting at the seams with creativity and innovation, and where a mishmash of cultures creates something uniquely positioned between east and west. So in 2019, we moved our operation from Italy to opening a factory in Lebanon, while keeping our base in London. The factory is ISO certified, ensuring that each piece is ethically manufactured and we recycle for minimal waste.
Who is the Room 24 woman?
Room 24 is for the empowered woman. A woman who wants to look good and is confident, expressive and independent enough to strut her stuff in the bedroom, on the beach or on the street. We are not a “young” brand, we are an empowered, elegant brand with a touch of sass.
Room 24 is a contemporary fashion brand established in 2017 that offers a directional take on lingerie, nightwear and swimwear. Based in London and made in Lebanon, Room 24 is crafting beautifully cut pieces that fuse Lebanese flair, passion and craftsmanship with a contemporary, edgy and trendy aesthetic. Room 24’s Timeless pieces designed with clean lines and innovative textiles aim to adapt to all body types. It’s the perfect jet setting lifestyle look of "Laid Back Luxury". Inspired by a passion for quality each piece in the collection is meticulously and beautifully crafted using only the finest quality Italian fabrics that are ethically and sustainably produced.
Designed to be a personal treasure
Behind each and every Room 24 piece, dozens of stories of Lebanese artisans and seamstresses are engraved. Our mission is to empower and celebrate women, we are a brand created by a woman and handmade by women, for the sole purpose of empowering women.