our story

Indulgence is the necessity

Room 24 is a contemporary fashion brand offers a directional take on lingerie, nightwear and swimwear. Based in London and made in Italy, Room 24 is crafting beautifully cut pieces that fuse Italian flair, passion and craftsmanship with a contemporary, edgy and trendy London aesthetic, merging the best of both worlds.

Lingerie meets pret-a-porter

We’ve made it our aim to bridge the gap between lingerie and pret-a-porter, the pieces are designed to be enjoyed under the sheets or out on the streets. We like to call it “Loungerie”. Room 24’s brand DNA is built on an aesthetic of minimal sensuality. What is unique in the collection is the play on negative space, detail is at the forefront of the brand. Inspired by a passion for quality each piece in the collection is meticulously and beautifully crafted using only the finest quality materials.

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Designed to be a personal treasure

Room 24 is when a slip and robe look and feels like an evening gown and when the most luxurious thing you own is something you wear in the bedroom or even running around town. “The woman we are designing for wants to feel pampered, she wants to feel spoiled by the luxury of sensuality and the caress of silk. She is a confidant trendsetter, expressive, independent and understands the elegance of simplicity and subtle allusion.” Explains founder Carol Hourani. Diamony, the company behind the brand has almost 40 years of experience in retailing and distributing high end nightwear, lingerie and swimwear and are agents to many of Europe’s biggest lingerie brands.

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