A world of her own.

Bold silhouettes. A feminine point of view. Pieces that invite you to feel entirely yourself.

Front view of the Room 24 Samantha black velvet maxi dress with a sheer illusion neckline, fitted bodice and thigh-high split.

Confidence, cut into every piece.

Room 24 is a London-based luxury fashion brand founded by Carol Hourani in 2017 to empower women through confidence, striking design and quality craftsmanship. We work with sustainable materials to create pieces that invite every woman to feel entirely herself.

A woman’s vision.

Carol Hourani founded Room 24 in 2017. At the heart of the brand is a simple belief: confidence is the sexiest thing a woman can wear. Room 24 creates striking pieces with quality craftsmanship to help women express themselves with confidence.

London spirit. Lebanese soul.

Based in London, Room 24 designs its products and hand-finishes them in its entirely women-run and operated factory in Lebanon.

Her own style. Her own rules.